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Joanne Smale

Joanne Smale is the C.E.O. of Planet3 Communications Ltd. and the President of Joanne Smale Productions Ltd.; Toronto based production, promotion and publicity companies for international, national and regional events.

Smale sat on the National Board of Directors for the Academy of Canadian Cinema and Television, the Board of the Canadian Independent Recording Producers Association – CIRPA (former Vice President for several years), Metronome and the World of Comedy International Film Festival. She has also been involved with Canadian Women in Radio and Television (CWRT/CWC, founding-board member), Toronto Women In Film and Television (TWIFT/WIFT), Canadian Showcasing Internationally (CSI), Toronto Entertainment District Association (TEDA), the Canadian Independent Film Caucus (CIFC), the International Federation of Festival Organizations (FIDOF) and VideoFact.

She has received six gold and two platinum albums for her work with Rough Trade, Murray McLauchlan and Bruce Cockburn, a platinum album for her contribution with “Oh What A Feeling – A Vital Collection of Canadian Music” by CARAS, a platinum album for her work on The World Wrestling Federation’s album, “WWF-The Music Volume 4” and she won the Canadian Music Week award for Best Independent Publicist in 2000.

With over 30 years experience in the entertainment industry, Joanne’s projects have varied from performers, cultural events, charities and benefits to industry conferences and Awards.

Joanne’s work as a producer and publicist has involved her in numerous theatre productions, nightclub openings, sports, arts and cultural events as well as entertainment industry events.  The Juno Awards, du Maurier Downtown Jazz festival, WOMAD, Molson Million Thoroughbred race/Woodbine Race Course, The Moscow Circus (national tour), Caribana™, Mariposa Folk Festival, Toronto International Film Festival Symposium, The Toronto Jewish Film Festival, Hot Docs, imagineNATIVE, ReelWorld Film Festival, Toronto Corso Fiesta, Taste of Little Italy and the Governor General Awards in Visual Arts – are but a few of the events she has represented.

Smale has been involved in many charities and benefits, lending her expertise to events such as Freeing The Human Spirit: Jeremy Irons and Kate McGarrigle 07, Sistering: 5th Annual Funny Girls and Dynamic Divas 07, Rekindle The Light Festival in August of 1988 – held in conjunction with the Commonwealth Foreign Ministers Conference. She was a part of the successful Arts Against Apartheid week-long festival held in Toronto under the auspices of the Toronto Arts Against Apartheid Foundation and acted as the Toronto base on behalf of the Nelson Mandela Reception Committee during the Nelson Mandela visit to Canada in 1990. Joanne has worked with the United Way of Greater Toronto, Seva Service Society, Tears Are Not Enough, EcoFest, Lake Ontario Keepers, family Farm Tributes, Canadian Give the Gift of Literacy Foundation and the Canadian Landmine Foundation – peacekeepers initiative.

Her reputation and standing has given Smale clients from the media and industry organizations, including the Toronto Star – the launch of the entertainment section ‘What’s ON’, NOW, eye Weekly, CFNY, True North Records, Putumayo Records, Eagle Rock Entertainment Canada, Sam the Record Man, as well as Molson Ontario Breweries Ltd., Harbourfront Centre, and Chart Communications Inc.

Joanne served as Canadian representation for such events as the New Music Seminar in New York, The International Music and Media Conference held in Montreux Switzerland and The American Video Conference and Awards held in Los Angeles.

She has produced two documentaries, Mondo Moscow and The Un-Canadians, the latter examining Canada’s history during the blacklisting era of the 1950’s and has prepared publicity campaigns for the premiers of filmmaker Allan King’s most recent films and other film and television campaigns.
Winter 2008


Comment from mark Harrison
Time January 1, 2014 at 12:24 pm

Great meeting you at the bulk barn yesterday
I enjoyed reading your web site

Comment from Wayne Campbell
Time November 29, 2014 at 2:35 pm

Very Impressive!!!!!

Comment from planet3
Time November 30, 2014 at 5:23 pm

thank you!

Comment from Blueraven
Time December 11, 2014 at 8:45 pm

Wow what a fabulous Bio!
Glad to know and to get to know u more!
Welcome to Niagara Falls
It a better place with u here!

Comment from planet3
Time December 12, 2014 at 12:09 am

and I am so so glad our pathes have crossed…..thanks for your most gracious words

Comment from April Poppe
Time November 20, 2015 at 8:11 am

Really enjoyed meeting you yesterday morning at TG. Made my day. You guys are so funny!! All the best lady!!!
April and Jen

Comment from Rob Lee
Time April 28, 2018 at 6:29 pm

Hi, Joanne….
I dated Gloria Goodman back in the mid-90s! We partied together, more than once! I hope you are well. I have a connection to Salt Staffing, which staffs events for coordinators. Any interest in such a service? They have an opening party, May 31, at the Berkeley Bicycle Club. Let me know if this is relevant to your business!

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